Pricing Policy
Minimum Advertised Price Policy
R3 OneBox HoldCo, LLC · Effective May 21, 2026
This policy sets the minimum price at which authorized distributors and resellers may advertise ONEbox® products in the United States. R3 adopted it unilaterally to protect the ONEbox® brand. It is not an agreement, and it is not negotiable.
1. Purpose
R3 OneBox HoldCo, LLC (“R3”) designs and supplies ONEbox overdose response stations, which help organizations place, find and use naloxone in an emergency. R3 has determined that certain advertising practices undermine the reputation and value of the ONEbox brand and discourage authorized sellers from investing in the placement, training and support that ONEbox customers need. To protect the integrity of the ONEbox brand, R3 has unilaterally adopted this United States Minimum Advertised Price Policy (this “Policy”).
This Policy applies to all authorized distributors, sub-distributors and resellers that advertise Covered Products (defined below) to end users in the United States (each, a “Seller”). This Policy supersedes all prior policies and representations regarding minimum advertised prices or minimum resale prices for the Covered Products. Distributors are directed to provide this Policy to their sub-distributors and resellers.
2. Covered Products
This Policy applies to advertisements of the products listed on the MAP Schedule attached as Exhibit A, including co-branded configurations of those products (the “Covered Products”). R3 may change the MAP Schedule at any time in its discretion. Sellers are responsible for reviewing the current MAP Schedule, and R3 will endeavor to notify Sellers when it is updated.
3. The Minimum Advertised Price
The minimum advertised price (“MAP”) is the lowest price at which a Covered Product may be advertised. The MAP for each Covered Product is set out on the MAP Schedule. R3 is solely responsible for establishing the MAP.
Sellers remain free to sell all ONEbox products, including the Covered Products, at any price they choose. This Policy restricts only advertised prices. It does not establish maximum advertised prices, and Sellers may advertise Covered Products at any price at or above the MAP.
R3 evaluates the advertised price of a Covered Product without regard to separately stated shipping charges and taxes. Advertising free or reduced-price shipping does not violate this Policy if the offer applies to all or almost all other products the Seller offers in the same product category.
4. Advertising and Advertisements
For purposes of this Policy, “advertising” and “advertisement” mean all pricing and promotional information about Covered Products displayed on or transmitted through the internet or in any other digital format, including websites, online marketplaces, online catalogs and flyers, social media, blogs, mobile applications, comparison shopping engines, affiliate marketing networks, sponsored links, paid search, banner, display and product listing ads, and Seller-initiated mass emails or text messages to customers or prospective customers.
“Advertising” and “advertisement” do not include:
- pricing displayed within a physical selling location;
- pricing or promotional information that is not displayed on or transmitted through the internet or in digital format;
- pricing provided directly to a specific customer or prospective customer in a quote, bid, proposal or response to a request for proposal, quotation or information, including by individual email;
- pricing submitted to, or posted or published by or on behalf of, any government agency, public health department, school, university, cooperative purchasing program or group purchasing organization, including on a public procurement portal or contract listing; and
- pricing displayed at the final online checkout stage, meaning after a Covered Product has been placed in a shopping cart that contains the customer's name, shipping address and payment information. Pricing at the checkout stage must be technically obscured so that it cannot be retrieved by shopping or pricing engines and does not appear in search results on the Seller's own website.
5. Advertising Practices
Advertising a Covered Product at a price below the MAP violates this Policy. Direct or indirect attempts to circumvent this Policy also violate it. Violations include:
- coupons, discounts, rebates, promotional codes or storewide, category-wide or sitewide sales that, when applied, result in an advertised price below the MAP;
- strikethroughs of advertised prices, “see price in cart,” or similar statements suggesting a lower price is available at checkout;
- advertising a Covered Product as free, or at a price below the MAP, in connection with the purchase of naloxone or any other product; and
- permitting any third party to alter the advertised price of a Covered Product.
The following do not violate this Policy:
- advertising that a customer may “call for price,” “email for price” or similar, as long as no price below the MAP is shown and no automated call, text or email response is used;
- advertising that the Seller has “the lowest prices” or “will meet or beat any competitor's price,” as long as no price below the MAP is shown;
- volume or multi-unit discounts that require the purchase of multiple units of the same Covered Product; and
- free or reduced-price shipping, as described in Section 3.
6. Promotions and Closeouts
R3 may announce promotional periods or other authorized promotions that apply to all Sellers. A Seller that advertises a Covered Product in compliance with the terms of an authorized promotion does not violate this Policy. R3 may also suspend or modify this Policy for discontinued or closeout Covered Products by notifying Sellers.
7. This Policy Is Not an Agreement and Is Not Negotiable
Nothing in this Policy is, or shall be construed as, an agreement between R3 and any other person or entity. Sellers are free to sell at whatever prices they choose. R3 does not seek and will not accept any promise of compliance with this Policy from any Seller or other party, and each Seller must decide independently whether to comply. This Policy is not negotiable and will not be altered for any individual Seller.
8. Noncompliance
R3 will take the following actions against any Seller that advertises a Covered Product in violation of this Policy. Violations are counted separately for each Seller over a rolling twelve (12) month period.
| Violation | Action |
|---|---|
| First violation | Written notice identifying the advertisement. The advertisement must be removed or corrected within two (2) business days after the notice. |
| Second violation within 12 months | Written notice and a sixty (60) day suspension. R3 will not accept new orders for Covered Products from the Seller during the suspension. Orders R3 accepted before the notice will be filled. If the Seller purchases through a distributor, the distributor will be notified of the suspension. |
| Third violation within 12 months | Revocation of the Seller's authorized status. R3 will not accept any further orders from the Seller and may terminate any distribution agreement with the Seller. If the Seller purchases through a distributor, the distributor will be notified that the Seller is no longer authorized. |
A violation by a sub-distributor or reseller is counted against that sub-distributor or reseller only, and not against the distributor that supplies it, unless the distributor itself is the advertiser. R3 will determine in its sole discretion whether a violation has occurred and will enforce this Policy without further notice. Sellers have no right to enforce this Policy.
9. Policy Administration
R3 may update, revise, suspend or discontinue this Policy at any time in its discretion. Any changes will be made available to all Sellers. R3 may monitor advertised prices directly or through third-party monitoring services.
No employee or representative of R3 may interpret, grant an exception to or modify this Policy, solicit or obtain any person's agreement to comply with it, or otherwise discuss any aspect of this Policy with any Seller, including any Seller's compliance or the compliance of any other Seller.
All questions about this Policy must be sent in writing to R3's MAP Policy Administrator at conor@rthree.io. R3 will not accept any other form of communication from Sellers regarding this Policy.
Exhibit A: MAP Schedule
Effective May 21, 2026.
| Covered Product | MAP (per unit) |
|---|---|
| ONEbox® Classic | $179.99 |
| ONEbox® Colocation | $129.99 |
| ONEbox® Flex | $49.99 |
| HEATbox™ | $179.99 |
The MAP for each Covered Product also applies to co-branded configurations of that product. R3 may change this MAP Schedule at any time in accordance with Section 2 of the Policy.